Used the launch of Nook Color tablet to remind the world of Barnes & Noble's bigger, more sustainable
brand mission: B&N are not in the book business, they are in the reading business. Mullen won the pitch
and produced this :60 TV spot.
Tim Hanrahan, AD/CW; Tim Vaccarino, CD; Dave Weist, CD; Mark Wenneker, ECD; Mullen, Boston, agency
see New York Times press coverage here
